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Ruddigore Marketing, 2003-2004

The Durham Savoyards, Ltd.

Appendix B

Example Marketing Plan Budget Summary

Promotion Item Orig. Budget New Increase
Carolina Theatre Stage & Screen (no charge) $ - $ - $ -
Carolina Theatre Web Site (no charge) - - -
Print advertising 1,600.00 5,570.00 3,970.00
WUNC-FM 900.00 1,000.00 100.00
WCPE-FM - 500.00 500.00
WNCU-FM - 500.00 500.00
Poster - 100.00 100.00
Flyer/card production 600.00 430.00 (170.00)
Flyer/card mailing 800.00 1,300.00 500.00
Program inserts - 100.00 100.00
Retirement community marketing - 100.00 100.00
Photography 250.00 50.00 (200.00)
Graphics 100.00 50.00 (50.00)
Audience survey (printing, door prizes) - 200.00 200.00
Misc. 150.00 100.00 (50.00)
Total Promotion Costs $ 4,400.00 $ 10,000.00 $5,600.00
Total Publicity Expenses: $ 10,000.00

Appendix A: Example Marketing Plan

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